Job Description: In this role, you will be responsible for developing the marketing strategy and recommending programs for the West-North Region for Baskin-Robbins marketing initiatives. Through a combination of brand strategic imperatives and field-based solutions, you will play a key role in driving sales and profitable growth. Job Responsibilities: Combine local and national needs into market specific plans (regional or LSM), including local budgets. Understand national marketing plan and strategy and present plans to large groups of franchisees in your territory and across the country for field alignment. Suggest appropriate national local store market (LSM) programs, tactics, and tools. Work directly with franchisees to develop plans to drive sales at the local store level. Understand brand strategies and incorporate them into the local brand plans. As a cross-functional team member, provide input and influence the programs and develop local market reinforcement options. Understand the local market conditions and their potential marketing value to protect the current and create new market share. Gain franchisee and market team alignment on local and national marketing programs to ensure participation in the marketing initiatives at the store level. Gain operational alignment on programs by working together with Operations and district level franchisees so that national programs are successfully implemented. Identify and develop field marketing activities and programs that supplement the national activities in order to achieve sales and profit targets. Job Requirements: Strong business acumen, strategic planning, and influencing skills 5-7 years' experience in marketing or promotional agencies, brand management, or operations Strong presentation skills; comfortable presenting in front of large audiences Excellent written and verbal communication skills Bachelor’s degree Field-based, multi-unit distribution system, and/or QSR experience is desirable Job Details: Company: Baskin Robbins Vacancy Type: Full Time Job Location: Sacramento, CA, US Application Deadline: N/A Apply Here vacancyoptions.com
Latest Job Vacancies in the USA, UK and Worldwide
