Checkers Online Application – Corporate Communications Manager

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Job Description:

The Manager of Corporate Communications develops and implements a comprehensive communications strategy inside and outside the company. The individual has the responsibility for enhancing and protecting the Checkers/Rally’s brand reputation and driving brand awareness directly through public relations, media relations, sustainability, guest relations, crisis relations, internal communications, and investor relations support. The Manager of Corporate Communications works with other departments to execute consistent internal and external communication strategies that compliment/build the brand and ensure consistency of brand voice and messages across all internal and external communications.

Job Responsibilities:

  • Work with director and internal teams to plan and execute annual conference meeting
  • Implement a comprehensive internal and external communication strategy and plan that encompasses all aspects of the business and ensures that all internal and external communications align with the company’s Brand Values, Brand Architecture, Brand DNA, Employee Value
  • Proposition, Franchise Value Proposition, and Community Value Proposition
  • Manage brand product placement
  • Work with marketing team to develop and execute marketing calendar(s), strategies and projects
  • Ensure that all system-wide communications efforts are consistently executed according to strategy and brand standards
  • Use earned and non-traditional media to extend brand awareness and exposure of marketing and corporate initiatives
  • Work with external resources to proactively develop, pitch and place communications in both traditional and non-traditional media
  • Serve as the key contact for all media inquiries and requests; oversee and approve all press releases and media communication
  • Manages all corporate sponsorships
  • Work with digital team to set the appropriate tone/tenor of messages
  • Work directly with digital team to leverage bloggers as a source of earned media
  • Manages all media relations across all company disciplines
  • Oversee day-to-day public relations, media relations, and comprehensive communication strategy execution
  • Ensure all internal and external communication is consistent with the brand
  • Manage organic social media to enhance and extend the brand message(s)
  • Oversee day-to-day execution of marketing communications initiatives, functions and strategies across all disciplines
  • Execute a comprehensive, fully integrated and industry leading communication plan in support of company/brand and marketing initiatives
  • Develop and maintain a positive brand reputation and image
  • Develop and communicate relevant key messaging and articulates brand points of difference to internal and external audiences
  • Lead media training for corporate leaders

Job Requirements:

  • Experience working in a team/collaborative environment
  • Energetic, enthusiastic attitude
  • Strong understanding of branding
  • Ability to inspire and motivate others
  • Comprehensive understanding of working with media, investors, financial media, including experience creating and managing large, national campaigns and all elements necessary to build and maintain a successful PR program, (media kit development, mastery of AP style, media list management, development of media contact relationships, software, etc.)
  • Experienced in public speaking and speech writing
  • Experienced in managing and executing organic social media/channels
  • Able to communicate with and train others
  • Minimum 5 years’ experience in marketing, branding, communication and public relations (restaurant and/or retail marketing and public relations preferred)
  • Retail food experience preferred
  • Knowledge of alternative communications/marketing/branding mediums
  • Experienced in managing direct consumer feedback (specific call center management a plus)
  • College degree – marketing, advertising, public relations, journalism, marketing, communications, or English preferred
  • Experienced in actively pitching stories to targeted media
  • Capable of working with and rallying multiple departments/disciplines around common goals
  • Mastery of communication skills, including excellence in writing and persuasive verbal ability
  • Experienced in writing for publication (news outlets, feature articles, digital news, etc.)
  • Ability to communicate with senior management

Job Details:

Company:  Checkers & Rally’s

Vacancy Type:  Full Time

Job Location: Tampa, FL, US

Application Deadline: N/A

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