Checkers Hiring – Program Manager

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Job Description:

The Program Manager of Loyalty & CRM is a customer-centric role, responsible for the day-to-day operations and execution of the Checkers & Rally’s Rewards (Loyalty) and CRM programs. The Program Manager of Loyalty & CRM will be viewed as the subject matter expert (SME), helping to develop, implement, manage and monitor all aspects of the program. The Program Manager of Loyalty and CRM will have a constant focus on deepening customer engagement and advocacy through owned/direct communication channels as a means of meeting key company KPIs (Key Performance Indicators). This position will work closely with the Director of Loyalty & CRM on owned/direct channel communication and campaign strategies that will grow our overall addressable audience size, engagement rates, frequency and spend among our most loyal guests.

This is a highly collaborative role that requires frequent communication with the Brand Marketing, Operations Services, Information Technology, Finance, Creative, Field Marketing, eCommerce and Marketing Technology teams. You will work with key partners across each of these departments to develop and implement personalized consumer experiences through the mobile app, email, push/pull notifications, SMS, and the Rewards program.

Job Responsibilities:

  • Help monitor and report on core KPIs to identify areas for improvement
  • Lead vendor relationships connected to our Rewards and CRM efforts
  • Finance/Measurement – building financially viable offers and campaigns to drive results
  • Technology team – ensuring that he right processes are in place to support our projects at the restaurant level
  • Operations team – ensure restaurant teams are trained to work with digital campaigns and capabilities and are aware of ongoing efforts
  • Field Marketing – provide input as a subject matter expert on best practices around offers and support as it relates to campaigns and reporting needs
  • Work closely with the eCommerce and Marketing Technology teams to ensure that any and all owned/direct channel efforts are create a cohesive customer journey among all channels (website, third party, mobile app, email, etc.)
  • Own company-facing reporting for all Rewards, Offers and Email efforts
  • Ability to think strategically while also being able to dive deep into specific program needs and details
  • Ability to work effectively with all members of the organization, from individual contributors to Executive leadership
  • Dedicated, creative, fast-moving & willing to get your hands dirty
  • Operate with passion, creativity, urgency, focus, and discipline
  • You are results oriented and a self-starter
  • You love to exceed set goals and take on new projects
  • Run the day-to-day operations of our Loyalty & CRM programs, including Email Marketing, Push/Pull Messaging, SMS/MMS and Mobile App Marketing
  • Assist the Director of Loyalty & CRM with strategic input around the planning and execution of the communication calendar
  • Maintain a close relationships with key cross-functional stakeholders within the organization to identify product growth opportunities and troubleshoot when needed
  • Support the broader Brand Marketing calendar through owned/direct communications which includes offers, coupons and messaging
  • Work collaboratively with key internal and external partners to ensure that the email, SMS, Rewards and Mobile App programs are running smoothly and help to inform future improvement projects as well as the overall product roadmap

Job Requirements:

  • Dedication to accuracy and attention to detail
  • 5+ years’ experience in consumer marketing
  • Record of growing and managing direct/owned channel and interactive marketing
  • Strong analytic skills for monitoring and measuring customer data and analytics
  • Experience in hospitality, retail, or restaurants is preferred
  • Proficient in PowerPoint, Excel, and Data Insights
  • Undergraduate degree in Business or Marketing field preferred, MBA is a plus
  • Excellent written and verbal communication skill
  • Strong interpersonal partnership and influence management skills
  • Basic knowledge of html is a plus
  • Strong analytical skills
  • Experience working with cross functional teams and managing complex projects
  • Experience in managing loyalty or rewards programs and mobile apps for large national brands
  • Able to translate a vision into action/results

Job Details:

Company:  Checkers & Rally’s

Vacancy Type:  Full Time

Job Location: Tampa, FL, US

Application Deadline: N/A

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