Job Description: The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research and analytics. This important role is a key part of Disney+, responsible for driving both subscriber growth test & learn prioritisation and product roadmaps for Disney+ for our customer base across EMEA. Reporting to Senior Manager, Product Innovation & Marketing Ops Optimisation, based in London, whilst working closely with US counterparts and local market teams, as well as regionally based forecasting and insights teams. Job Responsibilities: Establish an effective implementation roadmap for customer automation requirements for all stages of the customer lifecycle (abandoned, welcome, in-life, churned) Develop strong stakeholder relationships with Marketing Operations, Product and local market teams, to ruthlessly prioritise initiatives, showing real impact for EMEA subscriber growth Working closely with Engagement & Retention teams, define prioritisation for any technical, data or automation requirements for campaigns As part of Product Innovation team, responsible for the product roadmap for EMEA product initiatives, with prioritization crucial across local and regional roadmaps Work alongside Project Manager, Test & Learn to establish technical requirements to implement experimentation priorities Establish a clear and consistent intake programme, to allow regional and local teams to present data and capability requirements/ ideas for consideration Developing a best in class prioritisation programme for capabilities, automation and bespoke data requests to support the EMEA Subscriber Growth team Work closely with Acquisitions team on data requirements for off platform subscriber targeting/ growth Job Requirements: An outstanding data driven approach to understand customer behaviors to optimize viewership Thrives through working in cross-functional / multi-territory teams, ideally experience in an international matrix organisation Experience within a subscription business and proven ability to deliver improvements to engagement KPIs Experience in customer marketing and SVOD Engagement with experience managing a customer base with KPI responsibility A deep understanding and interest in latest technology and SVOD techniques, awareness of the unique challenges of a consumer subscription business essential Successful track record in product/ operational teams, working within a global matrix for product prioritisation Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results Job Details: Company: Disney Vacancy Type: Full Time Job Location: Liverpool, England, UK Application Deadline: N/A Apply Here vacancyoptions.com
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