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Website The Estée Lauder Companies Inc.
Job Responsibilities:
- Conduct ad hoc business analysis requests as needed
- Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets
- Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
- Support mid-management in quarterly report preparation
- Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels
- Product strategy that drives business and reinforces brand equity
- Launch plans that incorporate 360 elements
- Contribute to recommendations to seize market based on analysis
- Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
- Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
- Prepare creative briefs for all programs and launches and coordinate communication with Creative team
- Prepare Concept Development briefs
- Support internal and external sourcing solutions for new products and existing businesses
- Coordinate claims testing of insight-based consumer concepts with external partners
- Support the innovative product development and pipeline strategy in support of brand’s strategic direction and priorities and informed by identification of recruitment and loyalty drivers
- Conduct research to build business case for Product Development and Concept Ideation briefs
Job Requirements:
- Demonstrates inquisitive approach to decision making
- Balances tradeoffs between global consistency vs. regional nuance
- Connects cultural insights to drive creativity/’big ideas”
- Product & Conceptual Innovation
- Strategic mindset and drives strategy agenda from 3-5 year roadmap through operational business planning
- Has omni-retail acumen, facility to drive demand x-channel DTC, Online, SMC
- Category Assortment & Pricing Management
- Marketing Planning
- Creates breakthrough conceptual ideas
- Utilizes consumer journey analytics/insights to effectively derive Marketing plans
- Develops and mentors talent, readies for rotations
- Spots early trends and can quickly translate to a profound consumer concept
- Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc.
- Has mindset as global citizen
- Omni-Channel Management
Job Details:
Company: The Estée Lauder Companies Inc.
Vacancy Type: Full Time
Job Location: New York, NY, US
Application Deadline: N/A
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