Job Responsibilities: Conduct ad hoc business analysis requests as needed Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy Support mid-management in quarterly report preparation Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels Product strategy that drives business and reinforces brand equity Launch plans that incorporate 360 elements Contribute to recommendations to seize market based on analysis Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition Prepare creative briefs for all programs and launches and coordinate communication with Creative team Prepare Concept Development briefs Support internal and external sourcing solutions for new products and existing businesses Coordinate claims testing of insight-based consumer concepts with external partners Support the innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers Conduct research to build business case for Product Development and Concept Ideation briefs Job Requirements: Demonstrates inquisitive approach to decision making Balances tradeoffs between global consistency vs. regional nuance Connects cultural insights to drive creativity/’big ideas” Product & Conceptual Innovation Strategic mindset and drives strategy agenda from 3-5 year roadmap through operational business planning Has omni-retail acumen, facility to drive demand x-channel DTC, Online, SMC Category Assortment & Pricing Management Marketing Planning Creates breakthrough conceptual ideas Utilizes consumer journey analytics/insights to effectively derive Marketing plans Develops and mentors talent, readies for rotations Spots early trends and can quickly translate to a profound consumer concept Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc. Has mindset as global citizen Omni-Channel Management Job Details: Company: The Estée Lauder Companies Inc. Vacancy Type: Full Time Job Location: New York, NY, US Application Deadline: N/A Apply Here vacancyoptions.com
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