Hard Rock Employment – Regional Director of Marketing

Website Hard Rock International

Job Description:

The Regional Director of Marketing will assist in the development, direction and implementation of marketing activities for Hard Rock Hotels in The Americas. The Director of Marketing will drive brand awareness and affinity through various initiatives including creative, PR, media and program execution. This role will support our hotels in reviewing their local marketing plans and optimizing them to drive revenue and a strong ROI. This role will be responsible for partnering with key stakeholders both at the corporate and property level to ensure the success of existing programs and introduction of new offerings and global programs. This person fosters an exceptional climate of professional and personable service that ensures the long term satisfaction of employees, guests, clients, partners, owners.

Job Responsibilities:

  • Develop innovative marketing strategies and tactics to support openings of new hotels in The Americas. Support for these openings to be executed at the local, regional, and global level.
  • Assist in the development of the Hard Rock Hotel communications with the appropriate tone and insights to meet the variety of markets and countries within The Americas region.
  • Develop and maintain positive relationships with in the business and social community.
  • Work closely with the global marketing team and corporate office on the implementation of marketing and sales materials plus advertising campaigns inclusive but not limited to: reviewing hotel websites, d
  • Work within established budgets and drive programs to maximize return on investments.
  • Ensure marketing tactics align with brand standards.
  • Collect, compile and maintain media clip archive and monthly reports.
  • Support all efforts related to the creation and execution of the annual marketing plans, budget and strategies for the Hard Rock Hotel properties in The Americas.
  • Assist in the development of property marketing/ PR materials and toolkits.
  • Assist with on-boarding of new agency partners such as creative, PR or digital agencies. Manage regional agency relationships on a day-to-day basis.
  • Liaise with brand marketing and PR agencies to execute; creative campaign, media buy, press outreach, events, and crisis communications.
  • Assist hotels with creative review of materials through brand tools.
  • Support the rollout of brand wide initiatives and gain feedback from the field to evolve Hard Rock initiatives as needed to best serve the region.
  • Coordinate regional industry and competitive research to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Set and monitor success metrics.
  • Drive brand compliance evaluation and support properties in their needs to understand and follow brand standards.

Job Requirements:

  • Must possess strong communication and listening skills, excellent speaking, reading and writing.
  • Understanding of lifestyle hotel products and guest services.
  • Ability to multitask and manage in a fast paced, changing environment.
  • Proven ability to deliver high-caliber and accurate materials at a rapid pace while ensuring that deadlines are met.
  • Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
  • Computer skills (Microsoft Office); Proficient in Microsoft Power Point.
  • Ability to effectively deal with internal and external customers and staff.
  • Fluency in English is required. Bilingual communicator is preferred with proficiencies in Portuguese and Spanish.
  • Ability to effectively pitch and present information in one-on-one and group situations to media, customers, clients, partners and other employees of the organization.
  • Must have proven exposure to and experience with, disciplined public relations techniques, and must have a track record of initiating ideas and seeing them through the execution.

Job Details:

Company:  Hard Rock International

Vacancy Type:  Full Time

Job Location: Ft. Lauderdale, FL, US

Application Deadline: N/A

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