HSBC Careers Near Me – Marketing Manager

Job Description:

As the Lead Marketing Manager you will define, research, develop and deliver a fully integrated Global Banking and Markets marketing and content strategy. This position will work closely with a cross-functional team across marketing, the GB executive team, the COO team, Procurement, Regulatory Compliance and a network of agency and vendor partners. Your goal would be to ensure a cohesive go-to-market strategy that improves the HSBC brand and is closely aligned to business goals and priorities.

Job Responsibilities:

• Drive US market-level strategic marketing planning and execution for the US Global Banking segment.
• Be the lead point of contact for Global Banking& Markets leadership teams
• Collaborate with Group Marketing counterparts to develop and align GB marketing campaigns with global.

Job Requirements:

• Experience building marketing plans, sales frameworks and presentations; building materials for senior leadership review and buy-in.
• Demonstrate a good understanding of key marketing trends and areas of innovation which influence the way we interact and engage with our external customers and our internal stakeholders and audience.
• Experience with leading sales enablement tactics, utilizing tools and content to equip frontline teams.
• Solid experience crafting and executing on a B2B marketing strategy.
• Familiarity with the B2B sales cycle and experience creating the type of content needed to nurture leads, drive adoption, and accelerate growth
• Highly collaborative, team-oriented, and strong consensus builder with confidence in interaction with senior stakeholders.
• Demonstrates advanced influence skills. Proven ability to influence within teams.
• Expertise in storytelling complex narratives and topics through clear and compelling presentations, written overviews, and other formats.
• Experience of modern digital channel management technologies and strategies preferred. In particular: Digital marketing, Optimization, Customer contact, Website and App management.
• Building messaging and developing marketing assets that support sales enablement and drive demand for a wide suite of products in Global Banking US.
• Strong project management, creative thinking, and analytical skills.
• Excellent communication and interpersonal skills, both written and oral – copywriting experience a plus.
• Experience with digital and social marketing is highly desirable
• Has strong executive presence and gravitas with senior audiences.
• Understanding of Investment Banking and Markets products, offerings, solutions, and competitive positioning.
• Familiarity with FINRA regulatory requirements a plus.
• Keep up with financial services industry trends and content trends. Constantly educating oneself by reading various industry publications.
• Ability to conceptualize new and innovative ways to use digital-first strategies to evolve our B2B marketing to new paths.

Job Details:

Company: HSBC

Vacancy Type:  Full Time

Job Location: Plattsburgh, NY, US

Application Deadline: N/A

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