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Website L'Oréal
Job Description:
When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.
By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.
Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
Job Responsibilities:
- Own channel financial targets, conduct in-depth analysis on drivers and drainers, adapt plans to ensure sustainable category growth
- Own category budget; monitor and optimize plans based on performance and opportunities
- Build disruptive brand programs, designed to strengthen awareness, differentiation and engagement to expand the tribe of new colourists in the UK & Ireland
- Own the brand experience in an omni-channel ecosystem for the colour category (salons, trade & B2B ecommerce)
- Influence Zone & international teams (DMI) to ensure product innovation pipeline meet UK&I market opportunities
- Identify, report and proactively update stakeholders on channel shifts to drive innovation pipeline (competitor, consumer & retailer shifts, industry trends)
- Build the strategy for colour category in collaboration with the marketing manager and oversee its implementation, with the ambition to quickly gain market share, and build long-term sustainable and profitable growth
- Create and execute 12-month activation plans aligned to key brand objectives, targets and category opportunities
- Responsible for channel forecasts, aligned to brand pillar growth targets and NPD innovation
- Build customer-centric offers, tools and mechanics that drive trial, penetration and usage
- Analyse performance, draw insights and adapt plans and work collaboratively with channel experts to execute excellence in go-to-market across all channels
- Collaborate with PR, social & engagement, education, omni-channel commercial teams to deliver successful campaigns and maximize opportunities of the colour portfolio
- Lead & activate IMC through a strong collaboration
Job Requirements:
- Strong understanding of consumer trends, shopper psychology & retail journey
- Digital and social-savviness
- Passion for beauty, marketing trends and innovation
- Initiative and foresight
- Nimble and adaptable to change
- Strong communication skills, with an articulate manner
- Proficiency in Microsoft Excel and PowerPoint
- Ability to manage and coach
- Highly organized and disciplined
- Able to work under pressure and manage workloads effectively
- Great relationship building skills and the ability to network at all levels
- Energy and enthusiasm with a team spirit
- Creative thinking and problem solving mindset
- Strong multi-tasker and ‘do-er’ mindset
- Proven commercial sensitivity
- Ability to work in a fast-paced environment, and thrive under pressure
- Experience and success in ecommerce
- Strong analytical and data-first approach
Job Details:
Company: L’Oréal
Vacancy Type: Full Time
Job Location: London, England, United Kingdom
Application Deadline: N/A
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