Job Description: When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world. By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation. Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else. Job Responsibilities: Build a data acquisition strategies through media playbook with clear best practices Work with Divisions to inform, drive adoption and tailor strategies for 1P data usage Provide clear consultation on ad tech solutions strategy & investment Be responsible for driving the acquisition & use of 1st party data in media across the 4 divisions. Partner with the Marketing teams and our media agency to design audience acquisition & activation strategies. Collaborate with Zone & Global teams on driving data strategies & best practice Support with recommendations on the changing privacy and its implications. Adopt a test, learn & scale approach to audience onboarding & targeting. Collaborate with Divisions on 2P data activation strategies through retail partners Build relevant 1P data audience segments to be activated across different platforms, either directly or within a clean room. Collaborate with CDMO team members to measure accurately the impact of data-led campaigns. Job Requirements: Experience working in or alongside CRM & email marketing teams at an agency, publisher or in-house (Desirable) Strong analytical skills and a natural affinity for numbers. You are able to extract & analyse raw data from platforms & tools, draw conclusions & develop actionable recommendations. Experience in testing & analysing marketing/media campaign results Experience within Google Marketing Platform, in particular Google Analytics, DV360, SA360 and Campaign Manager. Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way A positive attitude to ambiguity and able to tackle problems with a structured approach Ability to build good working relationships with internal teams and agency partners. Good understanding of key social media platforms: Meta, Tiktok, Snap & Pinterest. Experience in using a data onboarding or clean room environment such as Liveramp or Infosum (Desirable) Experience in audience strategy & management, including the use of 1st , 2nd and 3rd party data segmentation An understanding of the legalities in the UK surrounding the use of 1st, 2nd and 3rd party data Job Details: Company: L'Oréal Vacancy Type: Full Time Job Location: London, England, United Kingdom Application Deadline: N/A Apply Here vacancyoptions.com
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