Marriott Employment – Digital Analyst

Job Description:

This position is responsible for the paid media execution for Marriott’s Digital Services group, which creates and supports comprehensive in-house digital media services participating hotels globally. These centralized offerings provide individual hotels with paid media services, and functions in an agency-like model within the Marriott Digital Services organization.

The Digital Analyst, Media will assist in the execution of paid media tactics that support the objectives outlined in each client’s media brief and overall objectives. He/she will be responsible for overseeing all current digital media advertising strategies, optimizing for increased visits, leads, conversion and testing new platforms to reach the target audience. All tactics will be economically viable, efficient, repeatable, KPI-driven, and scalable. He or she will work cross-functionally with various Marriott Digital and Global media teams to advance the value of paid media marketing at the hotel level. This role includes collaboration with Manager(s), Sr. Analyst(s), vendors with the implementation of paid media tactics across client campaigns and for special projects. This position reports to the Senior Manager, MDS Media.

Job Responsibilities:

• Manages execution of all day-to-day paid media related tactics that support the overarching Marriott Digital strategies and goals.
• Execute & optimize all digital advertising campaigns including but not limited to Facebook, Instagram, GoogleAds, and LinkedIn.
• Maintains positive working relations with internal partner teams, vendors, internal Client Service and Operations teams.
• Reviews and analyzes results from current program offerings & suggests changes and enhancements to help increase client engagement. Meet aggressive lead and conversion goals to continue raising advertising budget.
• Works with the team to execute sustainable work processes that supports the overall Operations team.
• Establishes and maintains documentation to track progress and completion for applicable digital tactics.
• Attends and participates in all relevant meetings.
• Focuses execution activities on changing areas of importance, need and priority, as directed by MDS Media leadership.
• Effectively prioritizes workload to accomplish a variety of tasks for multiple Media Manager(s), Senior Analyst(s), and manages the flow of questions and directs inquiries to the appropriate party.
• Employs the project request system and other resources in place to manage MDS media campaigns.
• Utilizes internal Marriott reporting and media management systems, as well as outside vendor dashboards and tools.
• Assists in identifying advertising channels that are most effective at driving visits, conversions, efficiencies, and scale across MDS media services.
• Measures the success of time-sensitive content using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, etc.

Job Requirements:

• Ability to be flexible and resilient with changing company needs.
• BS/BA degree in marketing, advertising, communications, journalism, public relations, or related field.
• 1-2 years of relevant work experience required (paid media campaign management and digital marketing are preferred).
• Agency internship or work experience preferred, tactical execution responsibilities a plus.
• Prior experience in a high paced, evolving environment.

Job Details:

Company: Marriott

Vacancy Type: Full Time

Job Location: Bethesda, MD, US

Application Deadline: N/A

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