Mediacom Careers – Associate Director

Job Description:

The Associate Director is responsible for Digital/Direct research, analysis, and insight generation for cross-industry client groups.  This position advances the understanding of online and direct marketing dynamics through developing critical business insights across our clients to increase their ROI on media investments. You will report to the Director of Analytics.

Job Responsibilities:

• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience
• Develop, train and groom team including Analysts, Sr. Analysts, Managers
• Competitive drive
• Able to inspire others
• Able to grow the business and develop managers, senior and junior analysts
• Present to clients and prospective clients on results of current projects as well as new business opportunities
• Work on-site with the client, when appropriate
• Ensure a high level of client satisfaction
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies)
• Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products

Job Requirements:

• Able to work in a team environment
• Excellent communications skills when addressing both research and non-research audiences
• Bachelor’s degree required
• Fluency in SAS, SPSS, R or any other advanced analytics software package
• 5+ years’ experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis
• Knowledge of a variety of analytic tools
• Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
• Experience in Media ROI Optimization Consulting required
• Proven track record of dealing directly with clients is required

Job Details:

Company:  MediaCom

Vacancy Type:  Full Time

Job Location: Des Moines, IA, US

Application Deadline: N/A

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