Nestle Jobs in Washington – Associate, Brand Marketing

Job Description:

This position’s role is to drive brand performance, grow brand equity and share by activating distinctive consumer insights. The Marketing Associate supports the brand team’s pursuit of insights that enable the team to know its consumer deeply and create engaging brand experiences and supports the Manager in setting the brand’s consumer communications and innovation strategies. The Marketing Associate is responsible for leadership and execution of projects related to the brand’s communications and innovation plans as defined by the Marketing Manager. This role interacts with agency partners in support of communications strategy, planning and implementation. This role supports a brand’s communication and innovation activities by collaborating with sales, shopper marketing, operations, product development and finance on various generating demand initiatives.

Job Responsibilities:

  • Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities
  • Support the brand’s need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation
  • Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings.
  • Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment
  • Dive into demand landscape for the consumer/brand by utilization of digial insight tools
  • Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
  • Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
  • Support Manager in implementing a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness and engagement
  • Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and crossfunctional team management, strategy, planning, execution and results measurement
  • Demonstrate the ability to manage projects on time and on budget as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return
  • Identify opportunities and lead initiatives that activate the brand’s nutrition health and wellness proposition in communications
  • Manage consumer communications projects that develop a creative territory that brings the brand to life and enables effective consumer communication with a digital and social first approach
  • Assist in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive

Job Requirements:

  • Experience developing strategic brand/product plans, such as communication campaigns, commercialization strategies is preferred
  • Experience leveraging data and trends to generate insights to understand consumer behavior is preferred
  • Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a
  • Master’s Degree in Business, Marketing, MBA or related field is required.
  • Experience partnering with cross-functional teams and agency partners is preferred
  • Experience leading marketing communication projects including digital and media strategies is preferred
  • Experience in Consumer Packaged Goods Industry (CPG) is preferred

Job Details:

Company:  Nestlé

Vacancy Type:  Full Time

Job Location: Washington, DC, US

Application Deadline: N/A

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