Primark Careers 2021 – Fashion Communications Administrator

Website Primark

Job Description:

The Fashion Communications Administrator will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of samples, image databases to influencer activations.

Job Responsibilities:

  • Manage the day to day PR samples to media, influencers, VIPs, external agencies and other Primark international showrooms.
  • Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations.
  • Working on the global report with senior team members.
  • Write all types of effective global PR materials including drafting mailers, press releases and briefing documents.
  • Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools.
  • Research necessary collateral for launch proposals and seasonal trend activations.
  • Support on the implementation of PR strategies in line with global marketing calendar and Primark brand.
  • Managing and filing of press folders and reference material, archiving press clippings and influencer content. Tracking all brand coverage received daily through media
  • monitoring service and our own influencer monitoring system.
  • Be highly proficient at pitching to online press, print and influencers.
  • Keep an updated calendar of comms in line with wider brand comms marketing calendar.
  • Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work.
  • Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organised manner if required.
  • Attend relevant team meetings to review progress and identify future objectives for yourself and the department.
  • Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team.
  • Managing of media and influencer gifting, seeding and production of goody bags for media and events.

Job Requirements:

  • Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing.
  • Exceptional communication skills both written and verbal.
  • Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye.
  • Demonstrate strong interpersonal and communication skills.
  • Be proactive & assertive reacting to key business requirements in a timely manner.
  • Adobe Photoshop and InDesign knowledge would be an advantage.
  • Keen awareness and interest in the social influencer landscape.
  • Knowledge of MS Word, Excel, Outlook are essential.
  • At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team.
  • Graduate with a fashion based and/or PR and marketing qualification.

Job Details:

Company:  Primark

Vacancy Type:  Full Time

Job Location: London, England, UK

Application Deadline: N/A

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