Qatar Airways Careers – Digital Direct Officer

Job Description:

Qatar Airways have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital Direct Officer UK and Ireland.

Based in London, you will implement the digital activities within the UK&I markets and support the positioning of QR.com as the preferred customer channel. The successful candidate will be comfortable story telling with data, translating findings into actionable channel strategies and making recommendations to optimise throughout.

Job Responsibilities:

• Work closely with the UK&I Marketing and Digital & Marketing Operations teams in order to support and implement Global and Regional campaigns, as well as local campaign activity aimed at achieving market KPIs (revenue, acquisition, and destination).
• Work with the Regional Digital Marketing teams and agency partners (media buying) contributing to the briefing requirements and defining the channel recommendations and investments to ensure that all campaigns/activities are aimed at driving sales.
• Lead the daily digital operations in the UK&I markets, developing and adapting campaigns for owned and paid channels in an effort to influence conversation rate, sales and drive profitability for qatarairways.com.
• Analyse all campaign performance using data to provide recommended strategies for campaign optimisation and highlight learnings to line manager and wider team.
• Work in close cooperation with Digital Direct internal stakeholders, Commercial Marketing and Revenue Management counterparts to build solid working groups with a cross departmental approach so that unique selling points across platforms are implemented and to raise customer awareness around these.
• Keeps abreast with the latest campaigns, products and technologies to suggest and champion the implementation of new features, enhancements, products and content.
• Ensure all product positioning and messaging for new and current products that differentiate QR.com in terms of price, quality and specific focus markets are relevant to the region.

Job Requirements:

• Direct Online Marketing and ecommerce marketing focus
• Expertise in Acquisition, Conversion and Retention techniques
• Expertise in all digital tracking and monitoring aspects as well as reporting tools. (Adobe Analytics preferred)
• Bachelor’s Degree ideally within Marketing/ Relevant field.

Job Details:

Company: Qatar Airways

Vacancy Type: Full Time

Job Location: London, England, UK

Application Deadline: N/A

Apply Here

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