Accenture Recruitment – Growth Marketing Consultant

Job Description:

You’ll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways

If you’re looking for a challenging career working in a vibrant environment, with access to training and a global network of experts, this could be the role for you. As part of our global team, you’ll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.

Job Responsibilities:

  • Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimise campaigns and advise the client on opportunities/actions for optimisation (effectiveness and efficiency)
  • Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
  • Design and build multi-channel Digital Marketing campaigns for activation purposes (strategy & planning)
  • Help client become more effective in their marketing and a strong understanding the customer, the first party and 3rd party data opportunities
  • Advise clients on marketing effectiveness, optimisation and efficiency across the campaign chain
  • Manage the end-to-end delivery of advising clients on the optimal ways of working with digital channels

Job Requirements:

  • An understanding of Google Marketing Platform and Facebook
  • General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
  • A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalisation (the candidate must be able to provide best practise guidelines to clients in this domain)
  • Proven experience in managing the end-to-end delivery of data-driven marketing and communications
  • Knowledge of relevant marketing tools/platforms for campaign activation (e.g Google Marketing Platform and Facebook, Programmatic DSPs and AdTech etc) and the application of these
  • Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
  • Ability to define a digital strategy
  • Strong presentations skills with at the very least a strong confidence in attempting to demonstrate a visual representation of Digital Marketing Strategy
  • Strong consulting and advisory skills
  • Proven skills and experience with digital project delivery across Digital Marketing, Paid Media Channels, Customer Data Platforms and Data Management Platforms and each stage of the marketing cycle

Job Details:

Company:  Accenture

Vacancy Type:  Full Time

Job Location: Aberdeen, GB

Application Deadline: N/A

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