American Airlines Careers – Sr Analyst, Data Science

Job Description:

The Senior Data Analyst (Data Science) position is a member of the Customer Insights & Analysis Team within the Customer Loyalty & Insights Department. The team is responsible for generating meaningful insights about the customer and personalization across the enterprise and adds measureable value by influencing design of strategy, campaigns, offers, and actions from our customer data. The Sr. Data Analyst will create actionable insights about the customer and promote personalized engagement and targeting efforts by analyzing and modeling all aspects of customer data, including demographic and transactional data, segmentation elements, and historical engagement and operational experience profiles.

Job Responsibilities:

  • Develop strategies to deepen engagement with customers through personalization and dialogue
  • Identify and assess opportunities to leverage new technologies and collaborate with external vendors to support customer engagement and marketing campaigns
  • Measure impact and performance of initiatives and campaigns using techniques like A/B testing and various analytics platforms to evaluate results (Adobe Analytics, Teradata, etc.)
  • Collaborate cross-functionally across workgroups to add customer-level insights leading to better decisions and outcomes
  • Select appropriate analytical tools and write the code and queries to generate outputs that support strategy formation and decision making
  • Present updates to key stakeholders, including senior leadership
  • Engage customers across all customer value levels and influence strategy for non-flight campaigns (e.g., partner, cobrand) that drive engagement KPIs
  • Apply advanced analytical techniques to answer customer-centric questions relevant to the business
  • Design and influence loyalty strategy, customer campaigns and offers using customer data insights and learnings from prior campaigns

Job Requirements:

  • 3 years of related work experience
  • Bachelor’s degree or equivalent experience/training
  • Experience with Machine Learning Models preferred
  • Experience with SQL and Tableau highly preferred
  • Experience with Python/R data analysis preferred
  • Experience in quantitative marketing (correlation, clustering, segmentation, regression)
  • MBA/MS preferred

Job Details:

Company:  American Airlines

Vacancy Type:  Full Time

Job Location: Dallas, TX, US

Application Deadline: N/A

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