Baskin Robbins Jobs – Field Marketing Manager

Job Description:

In this role, you will be responsible for developing the marketing strategy and recommending programs for the West-North Region for Baskin-Robbins marketing initiatives. Through a combination of brand strategic imperatives and field-based solutions, you will play a key role in driving sales and profitable growth.

Job Responsibilities:

• Combine local and national needs into market specific plans (regional or LSM), including local budgets.
• Understand national marketing plan and strategy and present plans to large groups of franchisees in your territory and across the country for field alignment.
• Suggest appropriate national local store market (LSM) programs, tactics, and tools. Work directly with franchisees to develop plans to drive sales at the local store level.
• Understand brand strategies and incorporate them into the local brand plans.
• As a cross-functional team member, provide input and influence the programs and develop local market reinforcement options.
• Understand the local market conditions and their potential marketing value to protect the current and create new market share.
• Gain franchisee and market team alignment on local and national marketing programs to ensure participation in the marketing initiatives at the store level.
• Gain operational alignment on programs by working together with Operations and district level franchisees so that national programs are successfully implemented.
• Identify and develop field marketing activities and programs that supplement the national activities in order to achieve sales and profit targets.

Job Requirements:

• Strong business acumen, strategic planning, and influencing skills
• 5-7 years’ experience in marketing or promotional agencies, brand management, or operations
• Strong presentation skills; comfortable presenting in front of large audiences
• Excellent written and verbal communication skills
• Bachelor’s degree
• Field-based, multi-unit distribution system, and/or QSR experience is desirable

Job Details:

Company:  Baskin Robbins

Vacancy Type:  Full Time

Job Location: Sacramento, CA, US

Application Deadline: N/A

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