Job Description: We’re seeking a self-starter and results-driven Enterprise Marketing Manager to drive our Demand Generation and Account-Based Marketing (ABM) efforts. This leader will build one-to-one, one-to-few, and broad-based marketing initiatives to drive sales pipeline and engagement with high-value accounts. Reporting to the Director of Digital & Media Strategy on Comcast Advertising’s Enterprise Marketing team, the person in the role will architect the company’s account-based marketing playbook to leverage across verticals and business lines. As well as establishing the best practices for demand generation marketing. Job Responsibilities: Follow existing, and document evolving, ABM best practices and playbooks. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Consistent exercise of independent judgment and discretion in matters of significance. Other duties and responsibilities as assigned. Coordinate with the marketing, sales, and support teams to align all ABM go-to-market activity. Test and optimize campaign activities to maximize ROI and make data-driven decisions. Provide reports to key stakeholders. Manage and adhere to budget allocation. Build strong relationships with sales leaders to understand their respective business lines and partner on the ABM plans. Leverage marketing automation, CRM and ABM tools and technology to track pipeline growth, ROI and the success of ABM campaign performance. Evaluate, select, and manage outside vendors (e.g. technology partners, data providers, agencies) that may contribute to named-account marketing. Train other marketing and sales partners how to leverage various ABM content, campaigns, and technologies. Work with functions in sales and marketing to define and establish workflows (e.g. campaign personalization and execution, lead hand-offs) Strategize with other demand generation stakeholders on lifecycle nurture programs. Create campaign plans and all supporting materials including, but not limited to, content marketing (guides, infographics, video,) emails, landing pages, display, and direct mails. Job Requirements: Strong reporting capabilities and the ability to provide insights and analyze ABM programs. 5+ years related experience in B2B marketing/demand generation with 2+ years in ABM/enterprise marketing. Experience collaborating with teams in multiple locations. Bachelor's degree in Marketing or Business. Proven experience of successful collaboration with interdisciplinary teams. Cool, calm, and collected demeanor under pressure. Extreme attention to detail and excellent organizational skills. Demonstrate written skills to drive personalization and relevance. Strong project management skills. Familiar with marketing automation platforms (Marketo and/or HubSpot,) CRM Systems (Dynamics 365 and/or Salesforce,) and ABM specific software (e.g., DemandBase.) Proven people leadership skills, with 2+ years of direct people management experience. Strong interpersonal and written communication skills. Excellent problem solving, negotiation and decision-making skills. Experience executing innovative, multi-channel ABM programs for enterprise accounts. Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must Job Details: Company: Comcast Vacancy Type: Full Time Job Location: Ft. Myers, FL, US Application Deadline: N/A Apply Here vacancyoptions.com
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