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Website Easyjet
Job Description:
- You will be joining a new team looking after PPC at easyJet. The PPC Team will sit within the Traffic Acquisition Function and an existing team of 5. The role will work closely with the wider digital team to help on site and analytics development. You will also work closely with pricing and trading teams to ensure our advertising is aligned with our commercial objectives. The main responsibility is to own and drive PPC for EasyJet.
Job Responsibilities:
- The role will require you to own and manage PPC for EasyJet Holidays and Flights whilst carrying out the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance.
- As part of the role you will also be required to work closely with digital and marketing teams to tailor PPC and on-site strategy; as well as the local pricing and trading teams to see how PPC can support the business commercially.
- As part of the role you will also be required to work closely with digital and marketing teams to tailor PPC and on-site strategy; as well as the local pricing and trading teams to see how PPC can support the business commercially.
Qualification & Experience:
- SQL, Java, AdWords Scripts etc
- A major European language with good English
- Experience of bid management tools such as SA360, Marin & Kenshoo
- AB testing & optimising
- Budgeting and forecasting
- Good reporting skills
- Must Have
- 1 to 4 years PPC experience
- Experience of SQRs and keyword optimisation
- Experience with Google & Bing
- Experience working with Trading teams/ product teams
- Exposure to/management of Remarketing, GDN & Gmail Ads
- Landing page improvement/CRO strategy
- Nice to have
- Setup or experience of working with Automation Systems
- Setting up and measuring effectiveness of promotions
- Experience/ exposure with other digital channels ( such as Meta, Affiliates, Display, SEO)
Job Details:
Company: Easyjet
Vacancy Type: Full Time
Job Location: Edinburgh, Scotland, UK
Application Deadline: N/A
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