Job Description: Support the innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels Job Responsibilities: Support mid-management in quarterly report preparation Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy Launch plans that incorporate 360 elements Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Product strategy that drives business and reinforces brand equity Coordinate claims testing of insight-based consumer concepts with external partners Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Support internal and external sourcing solutions for new products and existing businesses Contribute to recommendations to seize market based on analysis Conduct ad hoc business analysis requests as needed Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are Prepare creative briefs for all programs and launches and coordinate communication with Creative team Job Requirements: Innovation ideation and product development Minimum 3 years of experience Creates breakthrough conceptual ideas Strategic mindset and drives strategy agenda from 3-5 year roadmap through operational business planning Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc. Product brief development Global strategic marketing plans for products and categories Insights & Analytics End-to-end beauty product launches Category Assortment & Pricing Management Spots early trends and can quickly translate to a profound consumer concept Demonstrates inquisitive approach to decision making Product & Conceptual Innovation Connects cultural insights to drive creativity/’big ideas” Job Details: Company: The Estée Lauder Companies Inc. Vacancy Type: Full Time Job Location: Brooklyn, NY, US Application Deadline: N/A Apply Here vacancyoptions.com
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