
Website The Estée Lauder Companies Inc.
Job Description:
- Support the innovative product development and pipeline strategy in support of brand’s strategic direction and priorities and informed by identification of recruitment and loyalty drivers
- Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
- Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels
Job Responsibilities:
- Support mid-management in quarterly report preparation
- Collaborate in development of product marketing strategy including product architecture, product launch process and go-to-market strategy
- Launch plans that incorporate 360 elements
- Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
- Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
- Product strategy that drives business and reinforces brand equity
- Coordinate claims testing of insight-based consumer concepts with external partners
- Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets
- Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
- Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
- Support internal and external sourcing solutions for new products and existing businesses
- Contribute to recommendations to seize market based on analysis
- Conduct ad hoc business analysis requests as needed
- Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
- Prepare creative briefs for all programs and launches and coordinate communication with Creative team
Job Requirements:
- Innovation ideation and product development
- Minimum 3 years of experience
- Creates breakthrough conceptual ideas
- Strategic mindset and drives strategy agenda from 3-5 year roadmap through operational business planning
- Interprets analytics/insights including launch sell through results to inform forecast, assortment, price, promo, etc.
- Product brief development
- Global strategic marketing plans for products and categories
- Insights & Analytics
- End-to-end beauty product launches
- Category Assortment & Pricing Management
- Spots early trends and can quickly translate to a profound consumer concept
- Demonstrates inquisitive approach to decision making
- Product & Conceptual Innovation
- Connects cultural insights to drive creativity/’big ideas”
Job Details:
Company: The Estée Lauder Companies Inc.
Vacancy Type: Full Time
Job Location: Brooklyn, NY, US
Application Deadline: N/A
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