Estee Lauder Recruitment – Social Media Manager

View All Estee Lauder JobsThe Estée Lauder Companies Inc.

Job Description:

  • Deliver trends and insights to inform global strategy
  • Work cross functionally with Consumer Engagement and all functions within the brand
  • Drive strategic planning and amplification across Jo Malone London Global and local channels
  • Grow and nurture an engaged social media consumer community across social platforms
  • Drive innovation across all existing and new Global channels
  • Gather insight from data and comfortable manipulating and analyzing data
  • Create a channel strategy that is robust to ensure growth across channels

Job Responsibilities:

  • Work with all markets globally to cascade global social strategy ensuring global alignment and consistency
  • Define the Customer Care social media strategy in conjunction with the broader Consumer Engagement team
  • Work alongside the regional teams to manage brand accounts on local channels (e.g. Weibo, WeChat, Line)
  • Manage and innovative social media content calendar for the brand across Jo Malone London’s global channels –
  • Instagram, YouTube, Pinterest, Facebook & Twitter
  • Advise on all influencer partnerships in partnership with Global Comms
  • Ensure strategic investment and KPI’S are met
  • Propose innovative campaigns to extend brand presence socially, drive traffic to website(s) and boutiques, and increase engagement and loyalty
  • Act as the guardian of brand equity across social; ensuring that all content is on-brand, consistent in terms of the style, quality and tone of voice
  • Manage asset creation process for all social assets and ensure timelines are met
  • Oversee and manage social media reporting globally to ensure visibility of content and social metrics.
  • Mentor and develop global, regional and market teams on social media
  • Work with Copywriter to further define the brand tone of voice

Job Requirements:

  • 5+ years related experience
  • We actively seek multi-ethnic applicants, all backgrounds and cultures
  • Luxury brand/beauty/fashion/entertainment experience is welcome but not essential
  • Agency and in-house experience preferable
  • Global or Regional experience (Not essential)
  • Social media native; strong knowledge of latest trends and technologies
  • Experience managing earned & owned, paid knowledge is appreciated but not essential.
  • Native English speaker

Job Details:

Company:  The Estée Lauder Companies Inc.

Vacancy Type:  Full Time

Job Location: Birmingham, England, UK

Application Deadline: N/A

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