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Website Live Nation
Job Responsibilities:
We are seeking a Paid Search Manager to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. The role will set up and run Paid Search campaigns and will report directly to the Sr. Manager, Paid Search.
Job Responsibilities:
- Think strategically across multiple types of campaigns
- Monitor pacing and track progress to goal for 30+ active campaigns at any given time
- Contribute key learnings to internal and external stakeholder recaps and readouts
- Achieve/exceed ROAS targets through campaign execution and optimizations
- Identify test-and-learn opportunities and develop business justifications
- Provide end-user feedback on marketing solutions built by Product, Data, and Engineering teams
Job Requirements:
- Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
- Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
- Experience managing localized campaigns across multiple regions
- Able to prioritize tasks across 30+ planned and active Paid Search campaigns at any given time
- Affinity for the music and live entertainment industry
- Proven track record using Search Ads 360, Google Search Ads, and Microsoft Search Ads
- 4+ years of digital marketing experience, with a focus on Paid Search including Google and Microsoft
- Exceptional written & verbal skills with the capability of presenting key findings and learnings
- Bachelor’s degree in marketing, business, economics, or related field
- COVID-19 vaccination will be required for this position subject to legally valid exemptions
Job Details:
Company: Live Nation
Vacancy Type: Part Time
Job Location: Chicago, IL, US
Application Deadline: N/A
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