Job Description: The Senior Manager – eCommerce, Customer Marketing, Amazon – L’Oréal Paris role is accountable for building the L’Oreal Paris brand customer experience on Amazon, inclusive of media, activations, and ongoing content optimization to meet brand’s objectives. Job Responsibilities: Work closely with commercial team to align Amazon marketing and media strategies with financial and assortment goals Work closely with the National Shopper Marketing / eShopper team(s) to bring to life our brand equity in coexistence with our retailers DNA via content, Amazon brand store experiences, and merch programs. Develop content learning agenda and lead PDP/brand store hygiene initiatives Ongoing maintenance of PDPs including optimization of product titles, descriptions, images, videos, and A+ content Work with Marketing team to optimize content for search on Amazon to achieve high ranking and visibility Analyze keywords using tools to identify opportunities for both short and long tail search terms Understand in depth customer shopper behaviors Grow shopper base and loyalty to our brand and to the retailer Optimize copy to ensure we are reaching the right consumers Conduct A/B testing on keywords, titles, and content Work closely with Marketing team to ensure content creation for new launches and pillars is refined for Amazon to maximize consumption, search, traffic and conversion (including copy, alt images A+ content, videos, reviews generation) In partnership with Shopper, collaborate with brand liaisons in the US and DMI teams to ensure alignment and that needs are met, including communicating content needs and sharing of best practices Overall Marketing Responsibilities Lead the customer/user experience for Amazon PDPs and brand store Develop Amazon-specific programs that maximize engagement and sales Incorporate competitive learnings for effective account specific planning Job Requirements: 3-5 years experience in eCommerce and/or Digital Media roles, Amazon-specific preferred Deep understanding of consumer packaged goods industry Strong understanding of digital marketing/media, promotional tactics and various marketing vehicles Track record of delivering business results by driving insights and strategically sound marketing programs Strong ability to build trusting relationships with cross functional partners and with client. Innovate in a collaborative manner. Job Details: Company: L'Oréal Vacancy Type: Full Time Job Location: New York, NY, US Application Deadline: N/A Apply Here vacancyoptions.com
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