Mediacom Employment – Manager Analytics

Website MediaCom

Job Description:

The Manager is the center of data analysis. This position is responsible for all deliverables including, but not limited to, campaign reporting, business reviews, media and creative tests, creative analysis, budget forecasting and accuracy.

Job Responsibilities:

  • Manage the retrieving, compiling, and formatting of large volumes of data
  • Build forecasts and budgets based on historical data as part of the planning process
  • Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.)
  • Support junior modelers with methodology development and testing
  • Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients
  • Analyze data to generate graphics for use in client presentations
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors
  • Manage and mentor analysts on projects to ensure excellence and professional development
  • Write and test macros that help automate data/modeling process using SAS, SPSS, Excel VBA, SQL Server
  • Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization to support client engagements

Job Requirements:

  • Familiarity with SQL and proven experience working with at least one of the major databases platforms a plus
  • Fluency in SAS, SPSS, R or any other advanced analytics software package
  • Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, t-value VIF etc.)
  • An MS degree in Statistics, Economics, or Applied Math is a plus
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques
  • Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data.
  • Experience in managing and mentoring team members
  • Knowledge of visual techniques for data analysis and presentation
  • 3-5 years related work experience
  • Bachelor’s degree required

Job Details:

Company:  MediaCom

Vacancy Type:  Full Time

Job Location: Des Moines, IA, US

Application Deadline: N/A

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