Mediacom Careers – Analyst, Business Science

Job Description:

Business Science and Analytics (BSA) is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science and Analytics gives clients the power and confidence to make smarter investment decisions. The BSA team supplies a wide range of advanced measurement options to drive business, channel & campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.

The senior analyst role acts as a key day-to-day strategic and execution contact for client deliverables including but not limited to measurement planning, campaign reporting, building and maintaining campaign dashboards, post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis. The individual will be expected to own project work, manage project timelines, deliverables and facilitate cross-agency workstreams.

Job Responsibilities:

  • Understand budget allocation process for media and fees across media platforms
  • Analyze media and marketing data to understand what happened, why and what was the impact; build recommendations to improve future initiatives or develop best practices to apply across the enterprise
  • Manipulate, clean and prep large amounts of data for ingestion into databases
  • Use data visualization tool to publish data into meaningful client-facing dashboards
  • Lead junior analysts in campaign/measurement setup, dashboard creation and other day to day tasks, while also managing his/her own timelines
  • Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time
  • Conduct client calls and bring in extended internal and external team members when necessary
  • Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and an understanding of client’s business objectives
  • Develop creative and media strategies in collaboration with cross-agency stakeholders
  • Develop measurement plans and reports that are relevant to the client’s business and their test and learn agendas
  • Research industry trends and facts sharing expertise to team
  • Work with senior level Insights and Analytics team members to develop project timelines and deliverable schedules across multiple initiatives
  • Deliver projects independently, while proactively communicating project progress, issues, and deliverables to manager and director

Job Requirements:

  • 2-3 years’ relevant work experience in digital analytics or marketing science at a marketing consulting firm, advertising agency, consultancy, or publisher
  • Bachelor’s or advanced degree in quantitative marketing, economics, mathematics, statistics, finance, engineering, or a science
  • Ability to take initiative, be curious, and create opportunities
  • Solid command and experience with Google Campaign Manager, Google AdWords, Facebook Business Manager, and other martech based data sources
  • Knowledge of media industry custom and syndicated research tools, such as Nielsen, IRI, comScore, GFK/Simmons, Forrester, GWI, Lucid etc.
  • Proven understanding of media metrics (e.g. buying models, CPV, VCR, GRP) and Quantitative business measures
  • Knowledge of digital measurement technologies (ad servers, web analytics platforms, mobile measurement partners)
  • Ability to multi-task, work successfully with teams, and work under pressure to manage timelines and cross-agency and client expectations
  • Ability to produce high quality work in a fast paced, dynamic environment to meet tight deadlines
  • Strong communication and interpersonal skills
  • Must be able to own day-to-day activity on large analytical projects across multiple client teams and internally across WPP agencies
  • Demonstrated critical thinking and problem-solving abilities
  • Basic to strong knowledge of data manipulation and statistical tools, such as SQL, R, SAS, and/or Python
  • Compile large volumes of custom and syndicated data from disparate sources
  • Understanding of marketing research and scientific methods a plus (i.e. Hypothesis Testing, Matched Market Testing, Regression Analyses and ANCOVA)
  • Experience ingesting data into a data visualization tool such as Google Data Studio, Business Objects, Tableau, Datorama, etc.
  • Ability to provide relevant, action oriented insights and summarize findings into a clear, concise story to clients, with help from manager and director
  • Proficiency in MS office, especially Microsoft Excel (pivot table and advanced skills) and PowerPoint

Job Details:

Company:  MediaCom

Vacancy Type:  Full Time

Job Location: Los Angeles, CA, US

Application Deadline: N/A

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