Jobs at Mediacom – Associate

Job Description:

The Assistant Media Planner is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis. The Assistant Media Planner provides maintenance for a communications plan once it has been implemented and supports the buying process by preparing insertion orders, budget summaries, and expenditure reports.

Job Responsibilities:

• Provide maintenance for a media plan once it has been implemented, oversee the launch process, and liaise with Trading partner as required
  Develop media delivery analysis
• Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience
• Pull research to support the development of media objectives, strategies and tactics, including MRI/Simmons, Mintel, Adviews, @Plan, ComScore, Ad Relevance and DART
• Meet with sales representatives to obtain information about their products
• Write competitive analysis to get a sense of where the competitors are advertising and how much they are spending
• Compile and analyze post-analysis data and evaluate site proposals
• Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
• Write budget reports on whether funds were appropriately spent and if the existing budget is at an expected level
• Develop agency point of views on media opportunities for submission to the client
• Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns
• Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, search, spot TV, and radio
  Assist in execution and tracking of client billings
• Utilize MediaFlow to create and maintain flowcharts
• Perform various calculations to identify the usefulness of different media plans.
• Accurately maintain client-approved budgets

Job Requirements:

• Ability to work successfully within a team as well as independently
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Excellent verbal and written communication skills
• Ability to work in a team environment that promotes collaboration
• Ability to communicate effectively at all levels
• Knowledge of Media Tools, Donovan Data Systems, MRI/Simmons, Mintel, Adviews, DART, Ad Relevance, ComScore and @Plan is a plus but not required
• Strong quantitative and analytical skills
• Strong customer service skills
• Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
• Ability to multi-task, work successfully with teams, and work under pressure
• Able to work successfully, both within a team and independently
• Effective time management skills with an ability to multitask and prioritize

Job Details:

Company:  MediaCom

Vacancy Type:  Full Time

Job Location: Los Angeles, CA, US

Application Deadline: N/A

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