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Website Micro Center
Job Description:
We are currently seeking self-motivated, hard-working Digital Marketing Analyst. If you have a passion for computers & electronics, Micro Center is the place for you! It is Micro Center’s core promise to take care of our associates and customers. We have established industry leading COVID-19 health and safety standards for our locations nationwide to ensure the continued health both of our associates and customers.
Job Responsibilities:
- Be the key resource for Digital Marketing reporting, analysis and recommendations
- Analyze campaign performance and provide insights for channel managers and stakeholders to support optimization
- Track and report on KPIs in support of department/company goals and objectives for existing and test initiatives
- Run or automate weekly reports from key tools, including Google Analytics, Customer Data Platform, Microsoft Excel
- Keep pace with consumer, technology, and strategic change
- Ask the right questions and use that information to determine the impact on shared KPIs
- Work in close collaboration with Marketing Analytics Manager and team to execute and distribute research and insights that help drive strategic decisions
- Lead the continued development of our marketing channel attribution analysis
Job Requirements:
- Strong interpersonal, oral and written communications skills.
- Ability to shift from channel-specific to holistic thinking
- Experience with querying data from a database and turning into a report with insights that can be presented to leadership
- Expert knowledge of Excel, including pivot tables, charts, and formulas
- Experience in a fast-paced retail environment is a plus
- Minimum of 4 years work experience as an Analyst or equivalent position required
- Preferred Educational Level: BA/BS or Masters degree in Business, Finance, Computer Science or related field
- Preferred intermediate SQL querying ability and understanding of relational databases. This creates a strong data foundation and provides ability to conduct deep-dives independently
- Deep understanding of Digital Marketing metrics, campaigns and Google Analytics
- Familiarity with marketing channel attribution principles, measurement and analysis is a plus
- Report automation experience is a plus
- Strong analytical and logical thinking ability, while still being able to articulate your thoughts in an easy to understand manner
- Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data
- Good project management and organizational skills; ability to work within tight deadlines
Job Details:
Company: Micro Center
Vacancy Type: Full Time
Job Location: Columbus, OH, US
Application Deadline: N/A
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