Nestle Jobs in Lahore – Brand Manager

Job Description:

To increase brand competitiveness of Growing Up Formula portfolio and projects in line with the Company objectives in the OPL and business plan and our commitment to Breast Feeding , Local breast feeding Acts  & WHO Code.

Job Responsibilities:

  • Development and roll out of Media communication (ATL, BTL & Digital)
  • Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable brand plans
  • Propose, implement and oversee projects that deliver benefits according to consumer’s needs
  • Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, Medical Advisor, Category Manager, Account Managers and Nestlé Sales & Supply Chain teams
  • Collaborate with sales team to drive brand targets.
  • Ensure all activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes, Nestle Instructions and local country code, and integrate promotion of breastfeeding in brand-related communication/ activities
  • Manage Growing Up Formula product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan
  • Develop product portfolio in line with WHO code, the national code and regulatory standards.
  • Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition.
  • Lead the roll out of innovation/renovation projects and drive the realization of new product development projects in coordination with Nestlé Nutrition and local technical support.
  • Understand the consumers’ attitude and behavior towards category and media habits by conducting qualitative and quantitative studies in liaison with the local research team and research partners
  • Understand doctors’ attitude and perception towards complimentary feeding category to identify key drivers for their endorsements.

Job Requirements:

  • Experience of managing a team and working with cross-functional groups
  • Ability to manage independently under challenging/demanding market environments to achieve and exceeded goals under strict timelines
  • Experience in developing and implementing business strategies aimed at increasing brand competitiveness
  • Excellent communication, presentation and interpersonal skills

Job Details:

Company:  Nestlé

Vacancy Type:  Full Time

Job Location: Lahore, Punjab, PK

Application Deadline: N/A

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