RAF Jobs in Birmingham – Digital Marketing Manager

Job Description:

Reporting to the Head of Communications, the Digital Marketing Manager will take lead responsibility for the development and roll out the Museum’s digital marketing strategy and eCommerce approach.

The Digital Marketing function is tasked to reach/exceed visitor targets, revenue and sales goals and other customer experience KPIs. This involves coordinating all digital marketing and acquisition activity across Paid Search, SEO, Social, Affiliates and Display, allocating budgets, and working closely with the Campaigns and Press teams to maximise efficiency in our digital marketing channels. With one direct report, the Digital Marketing Manager will also be responsible for the management, development, optimisation, and maintenance of the RAF Museum website, as well as other key eCommerce channels, such as our online shop and ticketing platform.

Job Requirements:

• Developing and implementing a reporting infrastructure that summarises all of the key digital marketing and acquisition KPI’s across all digital channels
• Developing the new RAF Museum website in line with overall marketing objectives
• Effectively managing the new website, producing engaging content that aligns with our brand and optimises the sites digital performance and KPI’s
• Acting as a Digital and eCommerce stakeholder at selected internal and external groups
• Acting as lead marketing stakeholder in all aspects of marketing data compliance
• Supporting the Head of Communications and Marketing in the development of the RAF Museum digital marketing and eCommerce strategy
• Setting and delivering on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI’s are met
• Developing a digital marketing strategy in collaboration with the wider Marketing and Communications team to bring to life the Museum’s annual brand marketing objectives

Qualification & Experience:

• A straightforward communicator, demonstrating respect and acting with integrity and impartiality
• Open and inviting of the views of others and confident in constructively challenging views and proposals
• The ability to make decisions when needed even if they prove difficult or unpopular
• The ability to use specialist professional/technical expertise and operating knowledge to its fullest extent
• Demonstrable and proven experience in a digital marketing-oriented role at a managerial level
• Demonstrable experience of digital campaign management
• The ability to confidently engage with stakeholders and colleagues at all levels, both internally and externally
• Demonstrable experience of managing social media channels
• The ability to flex approach to the different needs of competing work areas
• Experience of CRM and data analysis

Job Details:

Company: RAF

Vacancy Type:  Temporary

Job Location: Birmingham, England, UK

Application Deadline: N/A

Apply Here

vacancyoptions.com