Rent a Center Employment – GTM Tagging Analyst

Website Rent-A-Center

Job Description:

Assume responsibility for web and mobile app property tagging for the Preferred Dynamix line of business and assist UX group with implementation and testing. Create, own and manage A/B/n and Multivariate tests and report on outcomes.

Job Responsibilities:

  • Identify, develop and manage A/B/n and Multivariate testing and maintain the testing calendar.
  • Analyze and present testing data from multiple sources.
  • Report on planned tests, hypotheses, and test outcomes to leadership.
  • Make recommendations for UX improvements based on test outcomes.
  • Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
  • Coordinate with the Preferred Dynamix Digital Experience team to ensure data analysis contributes to future initiatives on the product roadmaps.
  • Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts.
  • Performs other duties as assigned.
  • Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured.
  • Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Preferred Dynamix landscape.
  • Develop, manage and maintain the Solution Design Reference (SDR).
  • Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams.
  • Develop and manage all front-end testing scripts on Preferredlease.com and mobile app.
  • Cross-team collaboration with product management and development.

Job Requirements:

  • Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, Python, R, etc. a plus.
  • CMS management experience a plus.
  • Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure.
  • Critical thinking skills and aptitude.
  • Highly organized and detail-oriented.
  • Ability to work in a fast paced business environment
  • Friendly demeanor and outstanding customer service skills.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Marketing, Business, Computer Science, Analytics or related field.
  • General Marketing proficiency with 3 to 5 years of relevant experience in Marketing, Operations or IT.
  • Exceptional knowledge of Google Analytics (GA360 preferred), Firebase, Google Tag Manager
  • Proficient in programming languages such as HTML, JS, AJAX.
  • Proficient with tag validation, testing, and debugging tools (preferably Optimizely).
  • In-depth knowledge of online process flows pertaining to sales and retention best practice standards.
  • Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.

Job Details:

Company:  Rent-A-Center

Vacancy Type:  Full Time

Job Location: Plano, TX, US

Application Deadline: N/A

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