Rent a Center Online Application – Social Marketing Specialist

Job Description:

First and foremost, to be a company advocate and love what we do. Proactively bring our brand’s compelling story to life across social media advertising. Effectively manage the channel to maximize social investments/ROI and nurture the customer journey. Help attain qualified leads, convert new customers, retain existing customers, and re-engage lapsed customers.

Job Responsibilities:

• Manage campaign set up and have detailed knowledge of ad specs, APIs, audience/CRM selection and A/B testing
• Support social channel content management and organic search strategies on blog and social media profile pages
• Day-to-day management and optimization within Facebook Ads Manager and LinkedIn Campaign Manager
• Demonstrate creativity, out-of-the-box thinking, and resourcefulness and help to meet ambitious growth goals for the company
• Partner with Digital Analyst to insure that campaign KPIs and objectives are met both near and long term
• Assist in strategy and planning for B2C and B2B social media marketing, including (but not limited) to Facebook and LinkedIn
• Stay informed on social advertising industry best practices and trends, direct competitor activities and new product launches
• Assist in managing budget allocations and bid parameters to deliver the most efficient results across multiple ads with varying objectives
• Ability to build quality relationships with partners in order to expand paid media and co-branded partnership opportunities to drive business goals

Job Requirements:

• Detail oriented with the ability to marry and push live ad creative, audience and budget
• Twitter and Pinterest Ads Manager experience a plus
• B2B social media marketing experience a plus
• 1-3 years related experience in self-serve programmatic platforms, specifically Facebook Ads Manager and LinkedIn Campaign Manager
• You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional team

Job Details:

Company:  Rent-A-Center

Vacancy Type:  Full Time

Job Location: Houston, TX, US

Application Deadline: N/A

Apply Here

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