Sephora Internship 2022 – Director

Website Sephora

Job Description:

In this role you will lead mobile messaging channels and mobile growth strategy. Channels include mobile messaging on Sephora properties, including app push, web push, and SMS and off-Sephora properties in ideating the next phase of mobile messaging in conversational commerce channels to ensure a seamless client experience and to meet primary KPIs. Reporting to the Senior Director of Retention Marketing, you will work closely with internal and external partners delivering results that are highly visible and critical to revenue & traffic for Sephora. You’ll be part of a high-performing Digital Marketing center of excellence, partnering with your teammates that own email programs, site marketing efforts, and other digital marketing channels.

Job Responsibilities:

  • Develop the strategy & vision for mobile growth, prioritizing initiatives for team across all channels: mobile messaging, conversational commerce, and app downloads.
  • Drive mobile messaging performance including lead forecasting and planning of Mobile Messaging business to ensure comps and contribution to DotCom sales goals are met
  • Lead and develop team of ~4 employees with a focus on coaching, developing & retaining high performing talent
  • Lead Mobile Messaging Team to:
  • Ensure overall calendar planning hits both Sephora revenue goals while also balancing a holistic view of client touchpoints
  • Ensure Product | Tech requests are properly prioritized
  • Ensure client journey work strategies are actionable
  • Ensure testing opportunities are prioritized and executed
  • Interpret campaign, channel, and client data to inform planning and personalization strategies
  • Build strong cross functional relationships with key business partners including Tech, Merchants, Promo, Loyalty, CRM, Analytics, Client
  • Experience and other digital marketing channels to socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management
  • Execute on strategic plan to pilot new channels and scale successful channels, partnering with Product Management, IT, and vendors. Channels may include Google Home/Assistant, Facebook Messenger, Apple Business Chat, WeChat
  • Work with cross-functional teams to grow app downloads, push opt-ins, and location opt-ins
  • Keep a strong pulse on mobile messaging & industry trends and innovation through competitive marketplace analysis
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative

Job Requirements:

  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills
  • Passion for using data to drive decisions and ensure the best possible experience to Sephora clients
  • Excellent written, verbal and presentation skills to executive level partners
  • Experience coaching & managing multiple direct reports, partnering on development plans
  • Familiarity with KPIs and analytical experience to identify key insights (wins, opportunities)
  • 10+ years of relevant digital marketing experience, including experience in mobile marketing
  • Experience managing channel revenue to meet annual goals and forecasting
  • Regularly evaluates process and identifies areas for improvements
  • Outstanding interpersonal skills: ability to develop and maintain effective relationships with business partners at all levels
  • Strong organizational, time management, and problem-solving skills
  • Self-starter with high degree of motivation. Ability to prioritize and manage multiple projects simultaneously, plus ability to prioritize most important initiatives for the team

Job Details:

Company:  Sephora

Vacancy Type:  Internship

Job Location: Oakland, CA, US

Application Deadline: N/A

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