Staples Warehouse Jobs – Digital Marketing Specialist

Job Description:

As the Digital Marketing Specialist, you will build strategic digital marketing programs for existing vendors in our co-operative program via SEM, Display, Video, and Paid Social campaigns. In this role you will work closely with key vendors to develop, execute and report on digital marketing programs aligned to their goals. Additionally, you will manage the Affiliate marketing program for Staples Canada. You will be accountable for meeting revenue and cost targets, providing accurate and timely reporting, and driving strategy for current and future initiatives.

Job Responsibilities:

• Ensures campaign plans are communicated to vendors, and post campaign reporting is generated and communicated back to vendors.
• Educates and sells digital marketing and the co-op program among vendors, merchants, marketing and the senior leadership team.
• Develops and grows the affiliate marketing program for Staples Canada working with an agency partner.
• Tests placements and commission structure to drive more efficient campaigns, manage the annual Affiliate budget, and provides recommendations back to various stakeholders based on outcomes.
• Leads and develops Paid Social marketing strategies and campaigns with vendors, this includes running ads with Facebook Ads Manager,
• Pinterest, LinkedIn, etc. Monitors and optimizes campaigns throughout the program period.
• Cultivates existing relationships with vendors and looks for opportunities to expand programs and opportunities.
• Leads and develops paid search marketing strategies and campaigns with vendors, this includes Google text and shopping ads. Monitors and optimizes campaigns throughout the program period.
• Develops and executes display co-operative marketing campaigns with vendors including remarketing, video and targeted ads based on program strategy and objectives. Monitors and optimizes campaigns throughout the program period.

Job Requirements:

• Experience managing digital marketing budgets in a programmatic environment
• Bachelor Level degree in Business or Marketing or a similar program
• Experience using Google Ads, Facebook Ads Manager, Pinterest Ads Manager.
• Minimum of two to four years of experience performing digital marketing as it pertains to the role.
• Marketing and/or eCommerce experience required, preferably with a multi-channel retailer

Job Details:

Company: Staples

Vacancy Type: Full Time

Job Location: Mississauga, ON

Application Deadline: N/A

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