Apply at Subway – Senior Analyst, Brand Insights

Job Description:

The Senior Analyst, Brand Insights will be tasked with being the impartial voice of the consumer by providing actionable insights that help guide brand strategy. This position will be responsible for independently monitoring brand performance and identifying opportunities for traffic growth, conducting research to assess and optimize advertising, marketing programs, guest experience and digital platforms with consumers, and closely monitoring category trends and competitive performance.

Job Responsibilities:

• Analyze and report on competitive performance utilizing multiple syndicated data and research tools specific to the Quick Service Restaurant category.
• Manage multiple teams of research vendors. Responsible for research vendor selection, quality control and report delivery (on time and at budget).
• Identify and closely monitor consumer trends from both inside and outside the category.
• Present thoughtful, actionable insights to the cross-functional teams on a regular basis.
• Responsible for evaluating and optimizing brand messaging through multiple phases of consumer research, such as early-stage concept testing, finished ad evaluation and in-store point -of-purchase testing.
• With manager oversight, conducts market research studies from start to finish, including but not limited to; issues identification and study design, vendor selection, screener and questionnaire development, research quality control and delivery (on time and within budget); analysis and communication/presentation of actionable results.
• Help with qualitative focus group planning by working with vendors to support and design moderator guides, coordinating with brand/agency to secure stimulus, analyzing results and presenting/prepping executive summary drafts for Manager/team.

Job Details:

Company:  Subway

Vacancy Type:  Full Time

Job Location: Orlando, FL, US

Application Deadline: N/A

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