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The Mobile App & Marketing Manager will oversee the day-to-day operations of the Valero Mobile Payment Application and build a multi-channel customer engagement strategy to support the Valero family of brands.
- Manages communication and execution of Brand Support Program initiatives.
- Analyzes key metrics of mobile marketing strategies such as cost, quality of consumer traffic and engagement, and return on investment.
- Maintains strong working relationships with Sales Organization to understand it’s business metrics in order to adjust marketing strategies to enhance customer engagement and loyalty.
- Manages customer engagement events and partner with the Corporate Communications and Brand Support departments on internal and external communications.
- Ensures compliance with internal department and privacy regulations across all outreach campaigns.
- Supports the development of mobile application programs and engagement strategies to drive customer retention, and acquisition for Valero brands.
- Manages promotional strategy and relationship with 3rd party vendors to support App features and functionality.
- Analyzes and use marketing tools and campaign insights to understand consumer behavior and examine the performance of each touchpoint to optimize marketing strategies.
- Supports the Valero Distributor network with regional marketing campaigns by building segmented marketing strategies in the Valero Mobile App based on behavioral and engagement data for each region.
- Experience in mobile application implementation preferred.
- Experience writing electronic communications to reach external customers preferred.
- Experience conducting quantitative and qualitative analysis on campaigns to improve marketing strategies and prioritizations preferred.
- Bachelor’s or higher level degree in Business, Marketing, Communications, Information Systems or related field required.
- 10+ years of experience in Marketing or Category Management required.
- Experience in creating marketing strategies within mobile application technology preferred.
Company: Valero Energy
Vacancy Type: Internship
Job Location: Memphis, TN, US
Application Deadline: N/A